Footholds In Tight Market
WITH ENTREPRENEURS increasingly looking to start up their own businesses, South Africa’s food franchise industry is seeing extraordinary interest.
Maxi’s, one of two food brands under the listed Taste Holdings banner, has invested in the long-term success of the brand since taking it over in 2005 and has succeeded in repositioning this 13-year-old brand in all aspects, including design and other in-store elements, such as menus, uniforms, logo and through the redesign of all marketing material, advertisements and in-store promotions.
Taste Holdings has also had great success with its pizza delivery chain Scooters Pizza, one of SA’s franchising success stories. Growing from only one store in KwaZulu-Natal in 2000 to around 150 outlets and aiming at 200 stores countrywide, Scooters Pizza is a well-known brand in SA.
Scooters marketing manager Lee van der Walt says its number one priority is franchise profitability, capitalising on the vast experience and knowledge of its management team. “Comprehensive site feasibility studies, state of the art investment in equipment, advanced food technology and an overall marketing driven approach keep Scooters ahead of the rest. We consider ourselves a fun, young at heart brand with a passion for pizza, delivering quality products at unbeatable value in 39 minutes or less – or your order is free.”